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Jumat, 28 Januari 2011

[O518.Ebook] Ebook Download The Brain Sell: When Science Meets Shopping, by David Lewis

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Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it.

A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.

During his journey, Lewis explores fascinating questions such as:

Why should a particular font used to describe soup make it taste better?
Why do some retailers actively encourage shoppers to haggle?
How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you—as a retailer or marketer—learn from them?

Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.

Sales Rank: #1154653 in Books
Brand: Brand: Nicholas Brealey Publishing
Published on: 2013-09-26
Released on: 2013-09-26
Original language: English
Number of items: 1
Dimensions: 9.25" h x 1.00" w x 6.00" l, .0 pounds
Binding: Paperback
228 pages

Features

Used Book in Good Condition

Review
"Fascinating work...some of the information in this book is quite scary! Dr. David Lewis examines the latest neuroscience and analyzes the shopping experience like never before. I challenge anyone to read this and not see things a little differently."—Vicki St. Clair, Host, Conversations Live with Vicki St. Clair

“In his new book, The Brain Sell: When Science Meets Shopping, Dr. Lewis guides readers through the world of neuromarketing and explains the techniques and tools that advertisers use to influence consumers. This inside look at how businesses can utilize subconscious methods of persuasion offers new and exciting possibilities for marketers and entrepreneurs alike. Don’t miss it!”—Roger Dooley, author of Brainfluence

"Psychologist and neuromarketing expert David Lewis gives us the inside scoop on how advertisers manipulate our emotions, using smells, colors, catchy slogans, unconscious biases and even subliminal messaging, to get us to buy things."—Scientific American Mind

"In The Brain Sell, you can take a dive into how consumer psychology impacts ad viewing, consideration, and purchasing, which reflects the things marketers are doing right (and wrong). And better yet, he does it all from the perspective of the digital marketing trend, bringing tried and true principles into the modern day, still holding their own.”—60SecondMarketer.com

"David Lewis is pre-eminent among...marketing gurus. He is known as the father of neuromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colors to subliminal priming."—Financial Times

"It's a captivating read that's not just educational it will help you explain the 'art' of what you do in 'scientific' terms a very valuable skill. After a brief neuromarketing history lesson, the book covers how understanding the brain and emotional reactions has applications not just in shop layouts but in all aspects of brand-building, interactive marketing and gamification."—Mat Braddy, Chief Marketing Officer for Just Eat, for Marketing Magazine

"The book shows in fascinating detail, virtually every aspect of your shopping experience may well have been scientifically, psychologically, controlled with the aim of triggering complex emotional responses. An illuminating insight into exactly how they do it and the scientific research that helps them do it."—MENSA Magazine

"Full of the fruits of years of intensive testing, and anyone can benefit from it, including consumers themselves. Who does not want to know how the big companies brainwash us in to buying their products? Marketers have even more to learn, whether they work in digital marketing or whether they focus on the bricks and mortar experience. A rare 10/10 rating The Brain Sell changes the way you look at the world and stays ingrained in your brain forever."—Social Bookshelves

About the Author
Dr. David Lewis is a Chartered Psychologist and co-founder and Director of Research at the independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse (Random House UK/Harvard University Press), David has been dubbed the 'father of neuromarketing' for his pioneering studies on analyzing brain activity for research and commercial purposes.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Examples are backed up by scientific research
By Robert Agostinho
We all know that advertisers use psychology in creating their ads, this book helps people to better understand what methods these advertisers use and how we, as a consuming public can protect ourselves from these tricks, or turn the tables and get a better deal when shopping. Some of the methods are pretty well known and others are more "below the surface" so to speak. The examples are backed up by scientific studies, not just anecdotes, so one can feel sure of themselves when confronting a sales person who might be trying to use undue persuasion.

1 of 1 people found the following review helpful.
THE BRAIN SELL
By Robb Lamb
"The Brain Sell" is a most welcomed, copper-fastened sequel to Vance Packard's 1957 book "The Hidden Persuaders". The book is informative, a guide, a revelation, and alarming. "The Brain Sell" is a required reading for those searching for an insight to media manipulation and its collateral effects and controls.

"The Brain Sell" is a genuinely important book, superbly researched, and convincingly argued, earning and deserving the widest possible readership. Robb Lamb

1 of 2 people found the following review helpful.
Made a perfect gift for my nephew in college!
By Maria
I bought this as a gift for my nephew in university - not sure if he'd like it or not as he is so busy with College books he often doesn't have time to read a 'regular book' outside of school materials.
Well this turned out PERFECT. He not only started to read it but thanked me for it and said this is really good Maria, it applies to business so well.

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Rabu, 19 Januari 2011

[W944.Ebook] Ebook Free Of Marriageable Age, by Sharon Maas

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'A vast canvas of memorable characters across a kaleidoscope of cultures… her epic story feels like an authentic reflection of a world full of sadness, joy and surprise.' The Observer

'It's a wonderful panoramic story and conveys such vivid pictures of the countries it portrays I was immediately transported and completely captivated. A terrific writer.' Barbara Erskine

A spellbinding story of forbidden love. Three continents, three decades, three very disparate lives:

Savitri, intuitive and charismatic, grows up among the servants of a pre-war English household in Madras. But the traditional customs of her Brahmin family clash against English upper-class prejudice, threatening her love for the privileged son of the house.

Nataraj, raised as the son of an idealistic doctor in rural South India, finds life in London heady, with girls and grass easily available… until he is summoned back home to face raw reality.

Saroj, her fire hidden by outward reserve, comes of age in Guyana, South America. When her strict, orthodox Hindu father goes one step too far she finally rebels against him... and even against her gentle, apparently docile Ma.

But Ma harbours a deep secret… one that binds these three so disparate lives and hurtles them towards a truth that could destroy their world.

'A big book, big themes, an exotic background and characters that will live with you forever.' Katie Fforde

'Beautifully and cleverly written. A wondrous, spellbinding story which grips you from the first to the last page… I can't recall when I last enjoyed a book so much.' Lesley Pearse

'From the first page I was hooked with this enchanting book… unputdownable.' Audrey Howard

Sales Rank: #564329 in Books
Published on: 2014-03-10
Original language: English
Number of items: 1
Dimensions: 7.81" h x 1.23" w x 5.06" l, 1.17 pounds
Binding: Paperback
546 pages

Review
"A vast canvas of memorable characters across a kaleidoscope of cultures . . . Her epic story feels like an authentic reflection of a world full of sadness, joy and surprise." ---The Observer

From the Author
Thank you for your kind comments on my first novel! For me it is a miracle to be able to communicate, through a story, with so many people all over the world.

About the Author
Sharon Maas was born in Georgetown, Guyana, in 1951 and educated in Guyana and England. After leaving school she worked as a staff journalist at the Guyana Graphic and the Sunday Chronicle in Georgetown. Sharon has always had a great sense of adventure and curiosity about the world we live in, and Guyana could not hold her for long. In 1971 she set off on a year-long backpacking trip around South America. In 1973 she travelled overland to India through Europe, Turkey, Iran, Afghanistan and Pakistan, and spent two years in an Ashram in South India.

Most helpful customer reviews

51 of 52 people found the following review helpful.
A ready-made screenplay
By Amanda Richards
A rich, colorful explosion of Indian culture spanning from Madras to Demerara, this novel is so vividly told and so skillfully woven that you'll find yourself visualizing the story as you go along, in full color with surround sound, smells and all.

Three children, two countries, three stories, three different decades - separate, yet cohesively bonded into one epic saga.

Nataraj (Nat), plucked from an orphanage in India by a white doctor, is given the chance to receive a good education, and quickly discovers within himself the power of healing.

Sarojini (Saroj) lives a comfortable life in British Guiana, until she encounters racism and hatred, and repeatedly defies her ethnically blinkered father, having recognized inner beauty in other people despite external appearances.

Savitri is a cook's daughter from Madras, the central character of the book, who despite her strict Indian family, manages to tie herself to the white family who employs her father, leading to a heart-rending sequence of unfortunate events.

Flitting like a butterfly between the three stories, the author explores deep, dark issues of humanity, but these are not permitted to consume the story, as they are beautifully counterbalanced by love and respect, by breathtakingly descriptive passages and exotic settings.

It's a period piece, a geography lesson, a mystery, a tragedy, a drama, a soap opera, but most of all a love story, not only for the central characters, but for the author to pay tribute to two countries that have made their mark in her heart.

If you like sweet, sappy love stories, or rich Indian culture and tradition, or even if you just liked the movie "Monsoon Wedding", this book is highly recommended for you.

Amanda Richards December 12, 2004

32 of 32 people found the following review helpful.
A Love story with political overtures
By A Customer
Being Asian, a lawyer and in an arranged marriage myself , I could certainly identify with the conflicts the characters faced: arranged marriages, search for a potential partner by ones parents, conflict of whether or not to defy ones parents in their insistence on having an arranged marriage, trying to understand their arbitary prejudices they held against different castes and creeds. All of these issues are dealt with in the amazing book. Towards the end, you try to figure out how things will be resolved, you rack your brain for possible solutions in order for the characters to be together. It was a sad, emotional, funny, enlightening book to read. Sharon Maas has captured so much in this novel, you root the characters on and are gripped right until the last page. Brilliant - read it.

25 of 27 people found the following review helpful.
As Captivating as a Delicate Butterfly in Flight
By Rebecca of Amazon
Of Marriageable Age is a cleverly crafted and intricately woven story dealing with the complexities of arranged marriages.

Sharon Maas has captured a certain innocence in her writing. This story grew inside her and was finally born in an ancient farmhouse where she typed in the depth of winter. Sharon pours the warmth of her very soul into the pages. This story will bathe you in balmy thoughts and entice you into its pages the way the ocean entices you to swim in its depths. She remembers what it feels like to be a child in the comforting safety of a mother's love or how it feels to embrace a moment in time, so thoughtfully, it always clings to your memory.

Her intense power of observation enables her to set up situations, which bring out the characters deepest fears, sublime longings and internal tortures. She creates tension at the end of each chapter, propelling you forward to read the next exciting detail. Each chapter in the first section focuses on one of the three main characters.

This rotation of chapters invites you to follow the lives of Nat, Saroj and Savitri who in the first section are like streams of water moving towards a river. The second and third sections are more like a waterfall in which moments of enlightenment flow through you suddenly, as you realize how these three characters' lives intertwine. Each life is richly textured with cultural details as they move from the innocence of childhood into an adult awareness. The character development is outstanding. As the story grows and changes, hope grows within you that the characters will find the happiness they deserve.

The Blue Morpho butterfly on the cover seems to represent Saroj, who must struggle through countless battles of thought to finally shed the insulation of her old life so she can embrace her destiny. She at first spins protective silk thoughts around herself, trapping herself so she can grow her wings. She is living in British Guiana, South America, in the 60s. I love her free spirit when she emerges from her cocoon, her imagination, her beloved places.

"...she also went there to escape to the seashore, to get a glimpse of the ocean, to run for miles along the Sea Wall, to wade, barefoot and curly-toed, into the foaming sheet of warm brown water when the tide rolled gently in and licked the beach. The ocean was freedom. Standing at its edge and gazing far out into the horizon, eastwards, she felt a deep, yearning ache that rose out of some unknown kernel within her, that reached out, far far out, to that distant horizon, to the unseen shores that lay beyond, and further, to the endlessness of the sky, to the endlessness of time.

...the tower room was all windows, without shade. Open the glass panes and the wind sailed through, a cleansing, vigorous wind that swept away care and uprooted disquiet. Up here you felt tall, free, strong. Up here, nothing could touch you. It was a refuge from the heat of the day, a sanctuary from the pain of living. An escape...." pg. 47, 48

Saroj tries to control her life and hurriedly rushes down paths as they are presented to her. She fights and wriggles free from her controlling father (an orthodox Hindu lawyer) only to see his true intentions years later. She finds a childhood friend named Trixie who seems to understand her rebellion. Trixie rescues her from the tapestry of a deeply rooted tradition.

The men in this story seem more willing to follow tradition, to accept their fate. Nat is adopted by a doctor working in rural India (Madras State, 1947) and not only has the ability to heal, he later has the ability to water thirsty souls and women are drawn to him. He longs to find a woman who will invite him into her secret life. He realizes women are seeking spiritual unity and that true strength is gentle. Women long for a connection of the soul. He also wants to uncover the mystery of his own life.

Savitri understands silence. She lives from the inside and knows that the man she loves is the other part of her soul. Forbidden fruit is irresistible to her, yet she also has the ability to love unconditionally. She is a servant (cook's daughter) of the Lindsays, an English family living in India. She falls in love with the master's son. Her story starts in Madras, India, in 1921. She and David observe one another from a distance, living separate lives, wanting to find some connection that threatens to dissolve them both into a sea of troubles. While the storms of their lives threaten to tear them apart forever, somehow they manage to find a few moments of absolute bliss.

While Nat and Savitri's stories are essential to the plot, Saroj is definitely the main character who evolves through a process of choices and situations thrust upon her by life. Her exuberance for life is woven into thoughtful prose. You enter her world, one which she is trying to abandon. Her very soul desperately cries out not to be tied down to duty. She wants to make her own choices, especially when it comes to choosing a husband, her lover for life.

Standing at the window of her mind, you will observe the most intimate of thoughts. She will capture your heart. Instead of embracing various moment at times, she dreads her fate, the impending doom. She is dramatic and horrified at the thought of being forced into marriage at a marriageable age. She knows that in life, there is one man who is worthy of her intelligence and beauty. Locked in the prison of her father's discontent, the depths of her passion give her mind buoyancy. She at times flies away on her thoughts.

An impressive masterpiece of delicious thoughts. The prose will drip like mango juice into your thirsty soul. It will touch your life in a way no other story ever has.

Exquisitely Meditative. A vivid exotic mystery to unravel in
the labyrinths and gardens of your mind.

~The Rebecca Review

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[C540.Ebook] Download Ebook Money Laundering (Butterworth's Compliance), by Toby Graham, Evan Bell, Nicholas Elliott

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Sales Rank: #13082190 in Books
Published on: 2003-03-29
Original language: English
Number of items: 1
Dimensions: 9.21" h x .46" w x 6.14" l, .69 pounds
Binding: Paperback
200 pages

From the Back Cover
Money laundering law and practice is found in three branches of the law – criminal, civil and regulatory. Often these are approached separately but the authors of Graham, Bell and Elliott Money Laundering believe that a full understanding of the issues requires dealing with all three areas at once while remaining sensitive to the connections between them.

In recent years there have been major developments that make this new work both timely and important. The new Proceeds of Crime Act 2002 creates a much strengthened set of money laundering offences which are expected to be extensively used by prosecutors. The creation of the Assets Recovery Agency, with new powers to seek the civil recovery of the proceeds of crime, significantly enhances the scope of action that may be taken against property suspected to be derived from criminal conduct.

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Money Laundering Reporting Officers (‘MLROs’), compliance officers, senior officers with FSA approval, lawyers and accountants will all find this book essential. It is written in a clear, practical style, and is right up-to-date, with legislation included up to 31 January 2003.

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Sabtu, 01 Januari 2011

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American Foreign Relations: A New Diplomatic History, by Walter L. Hixson

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American Foreign Relations: A New Diplomatic History is a compelling narrative history of American foreign policy from the early settlement of North America to the present. In addition to economic and strategic motives, Walter L. Hixson integrates key cultural factors―including race, gender, and religion―into the story of American foreign policy. He demonstrates how these factors played a vital role in shaping the actions of the United States in world affairs. Beginning with the history of warfare and diplomacy between indigenous peoples and Europeans before the establishment of the United States, this book shows the formative influence of settler colonialism on the country’s later foreign policy and the growth of American empire.

Clearly written and comprehensive, the book features:

Extensive illustrations, with over 100 images and maps

Primary documents in each chapter, showcasing the perspectives of historical actors

"Interpreting the Past" features that explore how historians’ understanding of events has changed over time

Selected bibliographies of key resources for further research in each chapter

In one concise volume, American Foreign Relations covers the full sweep of American foreign policy from the colonial period to the present day. It is an essential introduction for anyone seeking to understand the history of America’s role in the world.

Published on: 2015-11-02
Original language: English
Dimensions: 9.00" h x 1.06" w x 6.00" l, 2.10 pounds
Binding: Hardcover
514 pages

About the Author
Walter L. Hixon is Distinguished Professor of History at the University of Akron.

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Jumat, 31 Desember 2010

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Sales Rank: #12035944 in Books
Published on: 2002-06-17
Binding: Paperback

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Published on: 1600
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Sales Rank: #3106214 in Books
Published on: 2013-04-07
Binding: Hardcover

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33 of 34 people found the following review helpful.
TWO BOOKS, SAME TITLE
By R. Sheffield
I must be in a book-reading mood. I liked O'Reilly-Dugard's Killing Lincoln and decided to finish out their "Killing trilogy." Then I discovered Mansfield's book of the same title.

The subtitles on the two books differ, as well as the scope of their work. But both books are written in a popular "mystery style"---a la Grisham--which makes the subject approachable for those who do not dig into long-winded, heavily annotated historical and/or theological tomes. I like the latter but also appreciate the former on occasion.

Both books lean heavily on the material of the four canonical Gospels, and flesh out their stories with the latest anthropological, historical, cultural, geographical, sociological, archaeological knowledge about that region and that era. In this sense, both authors do well. We can quibble with some things, but on the whole, both books handle things well in this area.

Mansfield's book focuses primarily on the "Passion Week," starting with Christ's descent on a donkey from the Mount of Olives into Jerusalem. Over the course of his book, he does flash-back a bit to earlier events in Jesus' life and ministry, but that is not his prime focus. O'Reilly-Dugard, on the other hand, toss in lots of history---the various Caesars, the political environment in the Roman Empire, Herod the Great and other Herods--so that we get a general idea of context for the Christ story. They sometimes succeed in demonstrating the impact that this larger world has on the specifics of the life and times of Jesus; even if not all of it is necessary, it is still nice to have some knowledge of history. And O'Reilly-Dugard, unlike Mansfield, intend from the start to tell the whole story of the life of Jesus of Nazareth---at least as much as can be done in a who-dun-it format that is not too lengthy for the I-Pad generation.

I do like that both books still to a basic historical read; when I read some of Mansfield's work to my Bible study group I was asked "Is this a Christian book?" and "Is this man a Christian?" several times--and I did not read long. You do not have to use "religious language" to discuss this era, and it meant a lot to me that both books avoid that.

I note that one negative reviewer said that Mansfield writes in a "see Spot Run" manner. There is something to that criticism. Neither he nor O-D take for granted their readers' level of knowledge. But since there are few presumptions, both writers have created works that will be comprehensible to everybody.

And both sets of books do have notable moments. I liked O-D's absorption with the larger picture of history. I also appreciated the reference to the astronomical magazine's article on the comet of 5 BC. My librarian was able to find it for me online. O-D also did a fine job of "fleshing out" the stories of Jesus as a boy of 12 in the Temple, and also describing the affection with which Jesus washed His disciples feet the night of the Last Supper--noting that washing feet was the duty of a slave or servant---just the opposite of the behavior of the glory-seeking disciples who jockeyed for position in His upcoming kingdom.

Mansfield's story begins with a compare-and-contrast scene: the representatives of Rome--the secular deity--entering Jerusalem from one end of the city, while Jesus of Nazareth---welcomed as the Messiah of Israel ("sacred" deity_ came from another direction. I also liked his juxtaposition of the "scream of the Lamb" as He hung on the cross with "the screaming of the lambs" as they were slaughtered in the Jerusalem temple. Powerful and thought-provoking image!!

One critic of these books was concerned that they resurrected the old stereotypes of the evil and corrupt Pharisees and High Priest. I think many realize that no group is monolithic in its thinking. Some Saducees and Pharisees supported Jesus, others did not. And we know that some rabbis also spoke against some of the temple practices. But it some rabbis spoke against certain Temple practices, as administered by the religious authorities of the time---does this not confirm that something was amiss with the system? The Gospels mention only what pertains to the goal of their story. They do not flesh things out.

And the corruption in the Jewish temple is not an opportunity for anti-Semitic thinking. It only highlights that "all have sinned and fallen short of the glory of God"--Jews and Gentiles alike.

O'Reilly offended a friend of mine for a TV interview in which O said he does not take the Bible seriously and does not believe that Jesus could have spoken from the cross. Inspite of that, O-D does have Jesus speak from the cross. However, the remarks are limited which means O-D pulled a "Jesus Seminar" and gave black, pink, grey, and red colors to the remarks in the various Gospel reports. The four gospels do not recall a Jesus who was especially chatty during the six hours of agony. The statements they do record may not have been delivered in a particularly stress-free tone of voice. They do not elaborate. But the final cry "It is finished!" -- was substantive enough to convince the centurion looking on that "this was the son of God." As Mansfield noted---and O'Reilly too, though in a different part of his book--such a statement was career-threatening, if not worse. O-D breeze by the events of the crucifixion once the story lands at Calvary, whereas Mansfield focuses a couple chapters on it.

A lot more could be said about each book---pro and con. I recommend reading both, if only for the chance to learn from each author. O-D leave unexplained the reason for Jesus' death, and this will --- and no doubt has---offended some. He was a guy who relied on "logic," per O....and an intellectual. What sort of intellectual allows himself to be so brutally murdered? What does it mean that He did that? If He was lucid enough, after a brutal beating, to spar with the High Priest and Pilate---what does this say about the possibility that He was also able to speak more on the Cross than O-D believes? And why did He die?.......Mansfield's work makes more sense of this, I think. O-D leave it, I suppose, up to the reader.

0 of 0 people found the following review helpful.
Great Example of Interpreting and Retelling an Ancient Text/Story
By Matthew Geers
Mansfield's "Killing Jesus" takes seriously the historical culture of the early part of the 1st century, as well as the testimony of the Gospels, and tells a story of the last week of Jesus' life from which many biblical exegetes, teachers, and pastors could learn a thing or two about interpretation of an ancient text. Anyone interested in the life of Jesus should read this book.

0 of 0 people found the following review helpful.
Satisfying read
By jc
I've been reading many books on the history of the Roman empire that have taught me about the political situation surrounding the death of Jesus. This book gave a compelling description backed up with footnotes of the historical references that I was looking for.

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