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New York Times Bestseller
What happens when you eat an apple? The answer is vastly more complex than you imagine.
Every apple contains thousands of antioxidants whose names, beyond a few like vitamin C, are unfamiliar to us, and each of these powerful chemicals has the potential to play an important role in supporting our health. They impact thousands upon thousands of metabolic reactions inside the human body. But calculating the specific influence of each of these chemicals isn’t nearly sufficient to explain the effect of the apple as a whole. Because almost every chemical can affect every other chemical, there is an almost infinite number of possible biological consequences.
And that’s just from an apple.
Nutritional science, long stuck in a reductionist mindset, is at the cusp of a revolution. The traditional “gold standard” of nutrition research has been to study one chemical at a time in an attempt to determine its particular impact on the human body. These sorts of studies are helpful to food companies trying to prove there is a chemical in milk or pre-packaged dinners that is “good” for us, but they provide little insight into the complexity of what actually happens in our bodies or how those chemicals contribute to our health.
In The China Study, T. Colin Campbell (alongside his son, Thomas M. Campbell) revolutionized the way we think about our food with the evidence that a whole food, plant-based diet is the healthiest way to eat. Now, in Whole, he explains the science behind that evidence, the ways our current scientific paradigm ignores the fascinating complexity of the human body, and why, if we have such overwhelming evidence that everything we think we know about nutrition is wrong, our eating habits haven’t changed.
Whole is an eye-opening, paradigm-changing journey through cutting-edge thinking on nutrition, a scientific tour de force with powerful implications for our health and for our world.
- Sales Rank: #84246 in Books
- Published on: 2013-05-07
- Released on: 2013-05-07
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 6.25" w x 1.25" l, 1.44 pounds
- Binding: Hardcover
- 352 pages
From Publishers Weekly
Campbell's follow-up to his best-selling The China Study is more of the same, in the best way. He continues his quest to convince people that "the ideal human diet looks like this: Consumer plant-based foods in forms as close to their natural state as possible...eat a variety of vegetables, fruits, raw nuts and seeds, beans and legumes, and whole grains." The entirety of the book is a passionate and convincing case for that ideal diet. Campbell has not written a book of diet tips, or even provided recipes. In fact, at times the book delves so deeply into scientific process— for example, explaining how cancer develops or how metabolism works—that many may find themselves having to read slowly to understand his point. Yet he makes the case that Americans are too prone to take pills to solve health issues (and doctors too prone to prescribe them) as a result of "reductionist thinking". His years of scientific study and calm, measured tone are highly convincing, making a firm case that changing one's diet is the best way to assure good health. Readers will be inclined to put down their processed food snacks once they read what could be a life-changer of a book. (May)
Review
“After reading The China Study and drastically changing my diet toward the more whole food, plant-based diet recommended by Dr. Campbell, my career numbers shot up when they were supposed to be declining. I thought to myself ‘Why doesn't everyone eat this way?!’ This new book, Whole, answers that question with great clarity. Never again be confused about diet and nutrition.”
—Tony Gonzalez, Atlanta Falcons, 16-year National Football League player, record-setting tight end
“America’s premier nutritionist, T. Colin Campbell, with courage and conviction, articulates how the self-serving reductionist paradigm permeates science, medicine, media, big pharma and philanthropic groups blocking the public from the nutritional truth for optimal health.”
—Caldwell Esselstyn, Jr., MD, author of the bestselling Prevent and Reverse Heart Disease
“T. Colin Campbell, based on his long career in experimental research and health policy-making, uncovers how and why there is so much confusion about food and health and what can be done about it. His explanation is elegant, sincere, provocative, and far-reaching, including how we can solve our health-care crisis. Read and enjoy; there’s something here to inspire and offend just about everyone (sometimes the truth hurts).”
—Dean Ornish, MD, Founder and President of the Preventive Medicine Research Institute in Sausalito, California; Clinical Professor of Medicine, University of California, San Francisco; and author of the bestselling Dr. Dean Ornish's Program for Reversing Heart Disease
“Whole makes a convincing case that modern nutrition's focus on single nutrients has led to mass confusion with tragic health consequences. Dr. Campbell’s new paradigm will change the way we think about food and, in doing so, could improve the lives of millions of people and save billions of dollars in health care costs.”
—Brian Wendel, Creator and Executive Producer of Forks Over Knives
“There are very few material game-changers in life, but this book is truly one of them. The information herein—backed up by extraordinary peer-reviewed science—has the power to halt and reverse disease, give you energy you’ve never known, and put you on a path of transformation in just about every positive way. Read it and get ready to soar.”
—Kathy Freston, New York Times bestselling author of The Lean and Quantum Wellness
“Dr. Colin Campbell opened our eyes with The China Study. In Whole, Dr. Campbell boldly shows exactly how our understanding of nutrition and health has gone off track and how to get it right. Beautifully and clearly written, this empowering book will forever change the way you think about health, food and science.”
—Neal Barnard, Founder and President of the Physicians Committee for Responsible Medicine
“This book is the key to understanding how to increase our natural longevity and health, it is key to slowing global warming, and all of this at no cost, rather, at immeasurable savings to society.”
—Mike Fremont, World Record Holder marathons for 88 and 90 year olds
“In Whole, Dr. Campbell defines a super-paradigm that elucidates a philosophy—wholism—which medicine needs to aspire to in order to attain an enlightened solution. Whole is a masterpiece of intellectual triangulation, outlining the past, the present, and the critical next steps in the future of biochemistry, human nutrition, and healthcare. This book is going to unleash a health revolution!”
—Julieanna Hever, MS, RD, CPT, author of The Complete Idiot’s Guide to Plant-Based Nutrition and host of What Would Julieanna Do?
About the Author
For more than 40 years, T. Colin Campbell, PhD, has been at the forefront of nutrition research. His legacy, the China Study, is the most comprehensive study of health and nutrition ever conducted. Dr. Campbell is the author of the bestselling book, The China Study, and the Jacob Gould Schurman Professor Emeritus of Nutritional Biochemistry at Cornell University. He has received more than 70 grant-years of peer-reviewed research funding and authored more than 300 research papers. The China Study was the culmination of a 20-year partnership of Cornell University, Oxford University, and the Chinese Academy of Preventive Medicine.
Howard Jacobson, PhD, is an online marketing consultant, health educator, and ecological gardener from Durham, N.C. He earned a Masters of Public Health and Doctor of Health Studies degrees from Temple University, and a BA in History from Princeton. Howard cofounded VitruvianWay.com, an online marketing agency, and is a coauthor of Google AdWords For Dummies. When Howard is not chasing groundhogs away from blueberry bushes or wrestling with Google, he relaxes by playing Ultimate Frisbee and campfire songs from the 1960s. His current life goal is to turn the world into a giant food forest.
Most helpful customer reviews
563 of 584 people found the following review helpful.
Explains why The China Study is not mainstream
By GskFn
The gist of T. Colin Campbell's new book, Whole, is this. After publishing his radical landmark The China Study: The Most Comprehensive Study of Nutrition Ever Conducted And the Startling Implications for Diet, Weight Loss, And Long-term Health in 2005, let's suppose what he reported there is true. Eight years later, why hasn't that information and perspective broken through to more widespread awareness? Why hasn't your doctor or dietitian told you about it, or heard of it, or given it serious consideration? Why haven't school lunches changed across the board? Whole gives answers.
Three p-words permeate Campbell's thesis here: profits, power, and paradigms. Power and profits drive the big businesses of livestock and processed food, Campbell argues. For elaboration on how the processed food industry influences people's eating habits against public health while in pursuit of sales and profits, I recommend Salt Sugar Fat: How the Food Giants Hooked Us (2013) or The End of Overeating: Taking Control of the Insatiable American Appetite (2009). More controversially perhaps, Campbell also argues that profit motives fuel the chase for pills, patents, and procedures in "health care" or as Campbell calls it, the "disease care" industries of pharmaceuticals, hospitals, and medical practitioners. Registered dietitians may be compromised too, as their influential trade association, the Academy of Nutrition and Dietetics, receives major funding from the junk food business including Coca-Cola, Hershey, PepsiCo, Mars, and Unilever (that covers several major ice cream brands), as well as the National Cattlemen's Beef Association and the National Dairy Council, among others. (p. 271) The food and health care industries also buy power and influence by funding, in part, the careers of politicians, food regulators, and media outlets (including both popular media and some scientific journals) (p. 181-262). That's a big argument, and Campbell states it earnestly. He looks at, "all the political maneuvering and financial pressure...a version of reality shaped more by the profit agendas of Big Pharma, supplement makers, hospitals, surgeons, and suppliers of processed food and industrial meat and dairy than the truth." (p. 261)
But what about science? Don't the health sciences uphold an objective space where research like Campbell's can get a proper hearing among fair-minded truth seekers? Here Campbell covers a lot of ground. Whole unpacks Campbell's frustration with food sciences that drive for answers in small elements of biochemistry, often dismissing or putting up stiff resistance to studies at the level of major dietary patterns, lifestyles, and community-level differences in health outcomes (p. 45-164). Campbell knows from personal experience. He has contributed to food science both at the minute level of biochemistry, and also at the lifestyle and community levels like a medical sociologist would do, as The China Study makes clear.
Campbell's account in Whole may serve as vivid material for science studies. This is a field where sociologists and philosophers grapple with questions of how human foibles, careerism, and powerful interests sometimes distort and inhibit the advancement of science, and how new theories occasionally burst through to scientific acceptance despite formidable resistance. Campbell deploys the concept of scientific "paradigms" in food studies. Scientists cluster their investigations and share basic assumptions within a broad current of thought, or paradigm, the thinking goes, for as long as the prevailing paradigm seems productive, until one day the paradigm runs out of answers and gives way to challengers. In our time, Campbell suggests, the paradigm in nutrition is that animal foods are healthy sources of key nutrients that call for microbiological research; and the paradigm in medicine is that disease is to be cured through pills and procedures that call for biochemistry in pharmaceuticals, biotechnological engineering, and surgical protocols. The notion that medical and nutritional sciences, or any science, organizes into theoretical paradigms that hold sway during periods of "normal science" springs from Thomas Kuhn's launching pad for the field of science studies, first published in 1962, The Structure of Scientific Revolutions: 50th Anniversary Edition. T. Colin Campbell goes further, intimating that scientific grant makers should promote a more appropriate distribution of financial resources in health-related studies, in order to breed a research environment that would admit a variety of approaches, even if they contradict the main thrust (p. 214-217). His thinking comports well with some recent, socially minded philosophers of science, especially Miriam Solomon's excellent brief, Social Empiricism (Bradford Books) (2001).
If you haven't read The China Study, I would recommend that first (and The China Study may be all you want or need). The China Study spells out the many health benefits of whole foods, plant-based eating in Campbell's view; and what is the research that brought him to believe that; and what's wrong with animal foods. Or, for a captivating show of it on your tv screen, you can see T. Colin Campbell speaking prominently in the outstanding documentary film, Forks Over Knives.
If you want to know how exactly to go about eating a whole foods plant-based diet, then Whole is not the place to turn. But I can recommend some very good books for that: The Starch Solution: Eat the Foods You Love, Regain Your Health, and Lose the Weight for Good!, Forks Over Knives - The Cookbook: Over 300 Recipes for Plant-Based Eating All Through the Year, and Everyday Happy Herbivore: Over 175 Quick-and-Easy Fat-Free and Low-Fat Vegan Recipes. Isa Chandra Moskowitz also comes pretty close to Campbell's way of eating in the reduced-fat version of her super-tasty chef's recipes (though she adds very small quantities of oil that you can cut out if you want to stay true to Campbell's way) -- in Appetite for Reduction: 125 Fast and Filling Low-Fat Vegan Recipes.
If you're curious and you want to come to grips with the clash in food science between Campbell's minority viewpoint and mainstream theories, then you've come to the right book. Further, if you'd like to hold your own in discussions with people who may want to know how you can be so confident as you shrug off the mainstream opposition and lean into the radical health promise of whole-foods plant-based eating, read this. If you simply want to know why whole foods, plant-based eating has not become more widely accepted, then Whole is a very fine book for you. Thank you, T. Colin Campbell for turning it out.
23 of 23 people found the following review helpful.
Not what I expected
By Biker Mom
I quickly purchased this book for my Kindle as I was running out the door to leave on a trip. Without checking around to see what the content of the book actually is, I simply assumed that a book by T. Colin Campbell titled, "Whole: Rethinking the Science of Nutrition," would be about whole foods. Instead, I think it is a defense of his book, "The China Study," against its critics. The "whole" in the title refers to Campbell's call to whole foods, whole health, and research that looks at whole nutrition and whole bodies. He opposes reductionism--the focus on single nutrients or single drugs to combat single diseases. Campbell spares no medical association, no "disease" advocacy group, no government agency, no food corporation or dairy & meat industry, in exposing their bottom line self-interest in their pursuit of patenting and profiting from foods and medicines and medical procedures--and covering up research damaging to their interests. The government agencies commissioned to protect the public are staffed with food corporation and dairy and meat industry people or researchers indebted to the funding of such corporations or industries. If you want to know why you cannot trust what you read about nutrition or research in nutrition, this book will make it very obvious. But don't expect to learn much about whole foods.
22 of 23 people found the following review helpful.
cheerily speculating that maybe it works by BLOCKING ONE ENZYME that is making us fat (although no valid scientific study has pr
By Jack R
I read several dozen of these reviews, top, bottom and 3-star. Some really helpful. But not one gave a clear preview of what this truly exceptional book has to offer. (As an author and a lifetime reader, who watched both of my parents and all of my aunts and uncles suffer and die from the modern degenerative diseases, and later in life encountering the same diseases myself in the last 10 years, I have read intensely into modern insights into disease, medicine and health.)
At the outset, Campbell notes that the United States has by far the most expensive health care system in the world (common knowledge), but is last among major nations in healthcare. He observes that in fact we actually have a "disease care" system— we only go to the doctor when we are sick, and we expect to come home with a specific prescription for our specific malady that day. Our entire medical research system, uncounted billions of dollars, is based on REDUCING and isolating disease and official remedies to the single, simplest pill or procedure. He calls this "REDUCTIONISM".
For example, the 3rd leading cause of death in the United States is from our prescription medicines (even when taken properly) and medical care (doctors/hospitals). Meanwhile, When the United States had 80,000 cases of BPH (prostate) the entire country of China had 80; when 14,000 American men died of prostate cancer, in the same year 18 died of prostate cancer in Japan. Obviously, everyone, especially research scientists should be wondering why.
When I was a boy, they taught us about atoms. Then they learned about protons, electrons and neutrons., Then Neutrinos, quarks, muons, bosons, fermions, and now the Higgs boson!
Similarly, their knowledge of chemistry and of our bodies is exponentially deeper and denser, although a microscopic amount of research money goes to studying what makes it so. When we eat, there are hundreds of thousands if not millions of chemicals interacting as our bodies metabolize food.
The key engine inside the cell is the enzyme which must fold into a precise three-dimensional shape for different tasks and it decides in a fraction of a second which configuration is required, although if it tested 1012 different combinations every second it would take about 1026 years to find the right one. And, 300 different enzymes are involved in the metabolism of magnesium alone.
BUT, we would throw in a pill with ONE form of a given vitamin or mineral and expect to have a magical effect on this astronomically complex process that goes on in our body every second of every day.
And, I'm sure everyone noted 2 weeks ago Dr. Oz was busted by a congressional committee for advocating on his TV show things that have not been scientifically proven. For example, he is appearing in an ad advocating Garcinia Cambogia, cheerily speculating that maybe it works by BLOCKING ONE ENZYME that is making us fat (although no valid scientific study has proven anything like this about this ancient Asian food).
For me, this is a very exciting book: I/we can just skip heart disease, strokes, most cancers, diabetes, dementia and the others as we age!
You might also read Dr. Esselstyn’s book: he was the chief surgeon of the world's number one rated heart Hospital. Ran an independent study of a small group of people who had terminal heart disease. 100% of the adherents reversed the heart disease and all the symptoms – – 23 years later 5 of them had died, but not one of heart disease.
And, for eat this/not that advice from another in this growing community of credible doctors and researchers, look up Dr. Greger’s 1500 short videos on NutritionFacts.org.
Good luck!
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